Learn the Psychology Behind Great Products 

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Join the Product Strategy Sprint Waitlist

Our students come from a wide array of companies, including startups, 
SMBs, and Fortune 1000.

A Network Like No Other

Meet Your Professor

Adam Alter is a Professor of Marketing at New York University’s Stern School of Business, with an affiliated appointment in the New York University Psychology Department.

Adam is the New York Times bestselling author of two books: Irresistible (2017), which considers why so many people today are addicted to so many behaviors, from incessant smart phone and internet use to video game playing and online shopping, and Drunk Tank Pink (2013), which investigates how hidden forces in the world around us shape our thoughts, feelings, and behaviors.  

Adam has also written for the New York Times, New Yorker, Washington Post, Atlantic, WIRED, Slate, Huffington Post, and Popular Science, among other publications. He has shared his ideas on NPR’s Fresh Air, at the Cannes Lions Festival of Creativity, and with dozens of companies, including Google, Microsoft, Anheuser Busch, Prudential, and Fidelity, and with several design and ad agencies around the world. Adam's 2017 TED Talk on the main stage was voted one of the top ten talks that year.

Adam’s academic research focuses on judgment and decision-making and social psychology, with a particular interest in the sometimes surprising effects of subtle cues in the environment on human cognition and behavior. His research has been published widely in academic journals, and featured in dozens of TV, radio and print outlets around the world.

He received his Bachelor of Science (Honors Class 1, University Medal) in Psychology from the University of New South Wales and his M.A. and Ph.D. in Psychology from Princeton University, where he held the Charlotte Elizabeth Procter Honorific Dissertation Fellowship and a Fellowship in the Woodrow Wilson Society of Scholars.


"Kudos for pushing the limits on what 'education' means and how we can 
evolve together in this digital age."

-BECKY DAWSON∙HEAD OF BIZ DEV∙LINKEDIN, ANZ

What You'll Learn

  • Identify the characteristics that distinguish successful from failed products

  • Understand how to inject products with a sense of value

  • Learn to identify market opportunities, and how products might fill those gaps

  • Become more well-versed in the language of user-centered product development

  • Learn the "how" and "why" behind successful products, and how to bring it to your own firm

  • Make actionable strategic recommendations that shape the product, product lines, innovation, marketing, and positioning

  • Influence a user-centered product roadmap that truly matters to the customer

Join the two-week intensive Product Strategy Sprint, where you will:

Who Will Benefit

STRATEGISTS
Leaders who want the frameworks and language needed to influence product decisions

PRODUCT ENTHUSIASTS
Creative professionals striving to gain an understanding of and shared language for designing impactful products

MARKETERS
Strategic marketers who strive to understand how to best communicate product value in a crowded market

Check out the Product Strategy Sprint

"Already, I feel more successful. I am more confident about articulating ambiguous thoughts and expertise."

- KRISTI FAULKNER∙PRESIDENT∙WOMENKIND

LENGTH
PROGRAM DATES
COST
COHORT

2 weeks
May 4 - 18, 2021
$750
Product Sprinters 02

ACTIONABLE FRAMEWORKS
7 deep dive video lessons. 8 video case studies. Step-by-step techniques to put knowledge into practice.

CONDENSED, INTENSIVE, REAL-WORLD

Two-week intensive workshop done completely online. For busy leaders who need actionable insights to drive growth.

EXPAND YOUR NETWORK
Classmates from 60+ countries and 60+ industries. Gain fresh perspectives and meet like-minded professionals.

Course Benefits

HANDS-ON LEARNING

DESIGNED FOR FULL-TIME PROFESSIONALS

Real-world insights with 2 livestream sessions taught by Adam Alter. Live Q&A. Engaged TAs facilitating learning. Engaging final project.

VIBRANT COMMUNITY
Access to private Slack community with 200+ fellow professionals. Alumni community of 6,000+ from companies like Walmart, Allstate, Bain, Everlane, Macy’s, Google, Vanguard, and more.

Learn by doing with discussion groups, active Slack discussions, prompts, and opportunities to collaborate with peers.

Questions? Visit our help center.

By signing up, you agree to our 

Privacy Policy and our Terms of Use.

JOIN WAITLIST

"For the first time in quite a while, I remembered how transformative an educational experience could be. I felt eager to learn and looked forward to the classes."

Juliana Matheus

Content Strategist∙Google

"The sprint moved fast and I was challenged to elevate and apply what I learned across the mix of organizations I work with today."

Anthony Bucci

Founder and Former CEO∙RevZilla

"The material was thought-provoking, the lectures were engaging and the classmate connection was incredible. I utilized the concepts to present to my entire company just 3 days after finishing the course!"

Stefanie Hammett

VP, Client Operations∙OmniiX

FUEL PRODUCT GROWTH IN THE DIGITAL AGE

The Principles of
Winning Products

Learn the psychology, principles, and practices behind today's most successful, sticky, and memorable products.

In this two-week intensive, award-winning Professor Adam Alter teaches what every marketer, strategist, and leader needs to know about what makes a great product. It's also the perfect opportunity for seasoned product leaders to step back and think about the "why" and "how" behind their successful products. 

JOIN WAITLIST

SPRINT DETAILS

LENGTH
DATES
COST

2 weeks
May 4 - 18, 2021
$750

Learn the 7 principles that all successful products have in common

Taught by Adam Alter, award-winning MBA Professor and two-time bestselling author

An interactive learning experience designed for entry and senior-level professionals working full-time

Access to 6,000+ proven growth leaders in a vibrant community

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2 weeks
May 4 - 18, 2021
$750