Learn the Strategies that Ignite Viral Growth

Join Waitlist

Join the Viral Growth Sprint Waitlist

Our students come from a wide array of companies, including startups, 
SMBs, and Fortune 1000.

A Network Like No Other

Meet Your Professor

Jonah Berger is an award-winning marketing professor at the Wharton School at the University of Pennsylvania and international bestselling author of Contagious, Invisible Influence, and The Catalyst.

Dr. Berger is a world-renowned expert on change, word of mouth, influence, consumer behavior, and how products, ideas, and behaviors catch on. He has published over 50 articles in top‐tier academic journals, teaches Wharton’s highest rated online course, and popular outlets like The New York Times and Harvard Business Review often cover his work. He’s keynoted hundred of events, and often consults for organizations like Google, Apple, Nike, and the Gates Foundation.



"Kudos for pushing the limits on what 'education' means and how we can 
evolve together in this digital age."

-BECKY DAWSON∙HEAD OF BIZ DEV∙LINKEDIN, ANZ

Course Lessons

  • Explain why both advocacy and adoption are critical for your product or service 

  • Leverage social currency to make your customers look good

  • Discover how to build triggers so that your company stays on people's minds

  • Build an emotional connection with your customer

  • Turn your customers private engagement with your service or product into a shared brand experience

  • Give customers useful information by showcasing your company's practical value

  • Use Jonah Berger's STEPPS frameworks to take your learnings from the prior lessons and apply them across your organization

Join the two-week intensive Viral Growth Sprint, where you will:

Who Will Benefit

MARKETERS & BRAND MANAGERS

Create compelling campaigns and customer journeys that drive advocacy and generate buzz.

LEADERS & FOUNDERS

Learn and apply the STEPPS framework to increase the virality of your ideas to drive company growth

PRODUCT MANAGERS

Analyze your product experience to create interactions that increase adoption and word-of-mouth.

"Already, I feel more successful. I am more confident about articulating ambiguous thoughts and expertise."

- KRISTI FAULKNER∙PRESIDENT∙WOMENKIND

LENGTH
 DATES
COST
COHORT

2 weeks
October 25 - November 9
$750
Viral Growth Sprinters 01

ACTIONABLE FRAMEWORKS
7 deep dive video lessons. 7 video case studies. Step-by-step techniques to put knowledge into practice.

CONDENSED, INTENSIVE, REAL-WORLD

Two-week intensive workshop done completely online. For busy leaders who need actionable insights to drive growth.

EXPAND YOUR NETWORK
Classmates from 60+ countries and 60+ industries. Gain fresh perspectives and meet like-minded professionals.

Course Benefits

HANDS-ON LEARNING

DESIGNED FOR FULL-TIME PROFESSIONALS

Real-world insights with 2 livestream sessions taught by Jonah Berger. Live Q&A. Engaged TAs facilitating learning. Engaging final project.

VIBRANT COMMUNITY
Access to private Slack community with 200+ fellow professionals. Alumni community of 10,000+ from companies like Walmart, Allstate, Bain, Everlane, Macy’s, Google, Vanguard, and more.

Learn by doing with discussion groups, active Slack discussions, prompts, and opportunities to collaborate with peers.

Questions? Visit our help center.

By signing up, you agree to our 

Privacy Policy and our Terms of Use.

"For the first time in quite a while, I remembered how transformative an educational experience could be. I felt eager to learn and looked forward to the classes."

Juliana Matheus

Senior UX Designer ∙ McKinsey

"The sprint moved fast and I was challenged to elevate and apply what I learned across the mix of organizations I work with today."

Anthony Bucci

Founder and Former CEO∙RevZilla

"The material was thought-provoking, the lectures were engaging and the classmate connection was incredible. I utilized the concepts to present to my entire company just 3 days after finishing the course!"

Stefanie Hammett

VP, Client Operations∙OmniiX

THE VIRAL GROWTH SPRINT

The Science  
of Virality

What makes people talk about a product or buy a service? By better understanding consumer behavior, we can build viral brands, drive adoption, and make any product, service, or idea more popular.

In this 2-week intensive Sprint, award-winning Wharton professor and best-selling author Jonah Berger will teach you how to create campaigns and products that people can’t stop talking about.

SPRINT DETAILS

LENGTH
DATES
COST

2 weeks
October 25 - November 9, 2021
$750

Implementable strategies and tactics from Jonah Berger, renowned professor and international best-selling author

Create a recommendation for your company—or your dream company—via a project that showcases your learnings

Learn with, and from, hundreds of peers in your cohort via our buzzing Slack community

Understand the principles behind virality and how to build advocacy and adoption in your products and campaigns

01

02

04

03

2 weeks
October 25 - November 9
$750

Join Waitlist

Take a Peek at the Viral Growth Sprint

Join Waitlist